When people think of entrepreneurs, they tend to see them as the ultimate risk-takers: people who unabashedly take a chance on something they believe in. People who enjoy going out on a limb, taking leaps into the unknown and thrive on uncertainty.
But, it isn’t necessarily so. In fact, entrepreneurs are more risk-averse – and much more calculated – than you think. The proof is in Adam Grant’s latest book, Originals: How Non-Conformists Move the World.
Utilizing data and studies from across industries, Grant shows how entrepreneurs are fueled less by risk and more by the opportunity to try something new, pursue a passion and see things in a new light. Read more